Lead Scoring & Qualification
What it is
A system that automatically ranks every lead by how likely they are to buy, combining firmographic data (company size, industry, role) with behavioral signals (email engagement, content downloads, pricing page visits), so your sales team spends time on the right accounts instead of working every lead equally.
What we build
- 01Predictive scoring models trained on your historical closed-won data, not generic templates
- 02Real-time score updates as prospects interact with your site, content, and emails
- 03Automated routing rules that send high-scoring leads straight to the right rep
- 04Score decay logic, so stale, cold leads stop cluttering active pipelines
- 05Threshold-based handoff rules between marketing and sales, removing manual triage
Typical result
Teams running predictive scoring consistently see meaningfully higher conversion accuracy on which accounts are worth pursuing, while cutting the time reps spend on accounts that were never going to close.